Jaeger-LeCoultre supports restoration crafts in its own ateliers and at the Scuola Grande di San Rocco in Venice

Jueves, 14 de Julio de 2016 11:30 AM Jaeger-LeCoultre

Jaeger-LeCoultre supports restoration crafts in its own ateliers and at the Scuola Grande di San Rocco in Venice

For over a decade, Jaeger-LeCoultre has forged strong ties with Venice based on a love of the arts and the conservation of cultural heritage. Not only is it a partner to the Mostra, Venice’s International Film Festival, it has also become patron of the Scuola Grande di San Rocco - a unique place which is close to the hearts of all Venetians - and has sponsored restoration work there since 2013. During the 73rd Mostra, the Grande Maison will give all visitors a chance to take part in an initiative to increase its donations to this exceptional building.

All you have to do is to draw a heart, one which reflects your style and inspires you. By sketching this symbol in a digital guestbook, every visitor to the Jaeger-LeCoultre reception and exhibition area on the Lido triggers a donation by the Maison towards the restoration of the Scuola Grande di San Rocco. Jaeger-LeCoultre’s ambassador Carmen Chaplin, the first to take part in the project, drew a heart which was engraved on the back of a Reverso watch and will be displayed for the occasion. Preserving and passing on heritage are fundamental values for Jaeger-LeCoultre. The Manufacture sets great store by protecting not only natural world heritage sites, as through its collaboration with UNESCO, but also artistic heritage, demonstrated by its support for the restoration of the Scuola Grande di San Rocco. Caring for the legacy created by skilled and talented craftsmen in order to pass it on to future generations is a natural choice for a Maison with such a rich and precious heritage as Jaeger-LeCoultre. Each day in its ateliers, expert artisans restore timepieces from the past to their former glory, working not only on the mechanisms but also the Métiers Rares® of gem setting, enamelling and engraving.